Aston Martin X Tag Heuer

DBS Superleggera at Aston Martin Long Island


  • 50 examples of special edition DBS Superleggera produced to celebrate Aston Martin’s partnership with TAG Heuer
  • Special edition TAG Heuer Carrera created to provide collectors timepiece to each owner
  • Each of the 50 cars inspected personally by Aston Martin Lagonda President and Group CEO, Andy Palmer, before leaving the factory
Full Aston Martin timepiece collection

Aston Martin Long Island partnered with Tag Heuer and their Fifth Avenue Boutique to celebrate a special moment in the brand partnership. From 6 to 9 PM the Aston Martin Long Island showroom and Long Island Sports Cars shop was filled with hand crafted vehicles, watches, and the likes of a very lively cocktail party. The creation of the 50 limited edition Tag Heuer edition DBS Superleggera provided a celebration of fine craftsmanship and luxury.

 Just 50 of these stunning sports cars, finished in Monaco Black paint with red accents, will be available globally and built to a luxurious fixed specification.

Each of the 50 cars will be accompanied with a limited edition TAG Heuer watch, the DBS Edition Carrera Heuer 02. Powered by a Calibre HEUER 02 Automatic manufacture movement, to stay true to TAG Heuer commitment to its Swiss avant-garde savoir-faire, this exclusive timepiece presents a hexagonal cut-out face matching the grille of the DBS and an embossed black calf leather strap mirroring the leather inside the car. Like the car, the watch will have red detailing and will be strictly limited to 50 examples.

The DBS Superleggera was the perfect choice for this collaboration with TAG Heuer. Aston Martin’s Super GT with its 5.2-litre twin-turbo V12 engine is the ultimate combination of style and power, utilising modern materials and precision craftsmanship. The car delivers an unforgettable driving experience and class-leading in-gear acceleration and the innovative aerodynamics meld beautifully with its compelling curves.  Nicknamed “the brute in a suit”, the Aston Martin DBS Superleggera is immaculately styled, obsessively engineered and outrageously potent.

The Aston Martin DBS Superleggera TAG Heuer Edition is presented in Monaco Black paint with a satin black tinted carbon fibre roof, mirrors, vents, louvres, splitter and spoiler. The bespoke specification includes satin black 21” twin spoke wheels fitted with Pirelli P Zero tyres with a red accent to complement the red brake calipers. If the unique livery with red highlighting doesn’t give away the model type, the fender badge with TAG Heuer logo will do so.

Inside, the DBS boasts pure black leather and alcantra seats with red stitching and bespoke TAG Heuer quilting, each displaying the TAG Heuer logo, and carbon fibre and dark chrome has been used throughout to accentuate the clean lines of the cockpit.

To celebrate the night and all of the beautiful design both Tag Heuer and Aston Martin encompass we hand selected an array of pieces to showcase including the Tag Aston Martin Collection. Alongside the beautiful cars and watches there was a whiskey tasting to enjoy paired with farm to table food choices. As guests exited the watch display and entered into our garage and shop area they were greeted by the musical talents of Leah Laurenti and our watch maker display. There were many highlights of the evening.

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